I went here and clicked on “Report this project to Kickstarter” at the bottom of the page and selected “not a project”:
Per the Kickstarter FAQ: “Kickstarter is not a place for soliciting donations to causes, charity projects, or general business expenses.”
And per this project’s FAQ, they are fundraising to operate their website business for a year, including paying for, “rent, wages, health insurance, utilities”, which is otherwise paid for by advertising space they sell on their site.
Also from this project’s page, “if it doesn’t work [we] will be fine. We’ll keep going just like before…”
So instead of selling ads to cover business expenses, they’re using Kickstarter to cover those very same expenses? How is this a project? What creative work is being produced here?
How is this not providing funding for business operating expenses, something explicitly forbidden by Kickstarter?
Maybe there is some grey area here that Kickstarter just hasn’t clarified yet on their Project Guidelines page. That would be kinda cool, since I have plenty of talented friends who make web comics who I’m sure would love the opportunity to use Kickstarter’s fantastic service and fund-raise living expenses so they can make comics full-time.
But as it stands, that’s not what Kickstarter’s guidelines are, and I know people who’ve had projects rejected because Kickstarter forbids, “Fund My Life”-type projects, projects that allow creative people to not have to worry about money (as in this case, advertising money) and just create stuff. I don’t…quite…understand the difference here? So I’m hoping the Kickstarter team can clarify.
(photo by Loren Javier)